Case Study / Rebrand and Full Brand Build
One Studio
Two Names
A beauty studio in Naples outgrew its space and its name. It moved locations and rebranded from Blush Aesthetics Studio to Threading by Saadi, and the whole identity had to move with it. I handled all of it. The marks, the murals, the printed collateral, the storefront, the website. One hand, one look, through both chapters.
The Original Identity
Where it started
First location, as Blush Aesthetics Studio
The first mark had to work small enough for a business card and large enough to carry a room. Everything downstream depended on getting it right.
What the client takes home
First location, as Blush Aesthetics Studio
Cards and a brochure built off the same system, so nothing on the counter looked like it came from somewhere else.
The Space
Walls worth photographing
First location, as Blush Aesthetics Studio
A beauty studio lives and dies on whether clients want to take a picture in it. Five walls, designed, printed and installed. The room became the marketing.
The Storefront
Day and night
First location, as Blush Aesthetics Studio
In daylight the graphics do the selling. After dark the glass lights up and the mural inside becomes the sign. One storefront, two shifts.
The Rebrand
New name, same studio
Second location, as Threading by Saadi
The business narrowed its focus and the name had to follow. The new mark kept the feel of the first one so returning clients still recognized the place, but it reads sharper and cleaner at every size.
What the client takes home
Second location, as Threading by Saadi
Cards and a service menu built off the same system, so nothing on the counter looks like it came from somewhere else.
The New Space
Glass, walls and sidewalk
Second location, as Threading by Saadi
Window graphics that read from the road, a mural in the treatment room, and an A frame on the sidewalk catching people who were never going to look up.
Online
The same brand, on a phone
Second location, as Threading by Saadi
Built so a customer who drives past the window and searches the name that night finds something that matches what they just saw.
